VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Shanghai-based Alisports, the sports division of e-commerce giant, the Alibaba Group, announced that it has had a great success in streaming the Olympics in China via Alibaba’s online video platform Youku Tudou.
A total of 7.5 billion streams on the platform were watched by Olympics fans in China, as revealed by a recent report.
Last month, Alisports announced a groundbreaking licensing agreement with Chinese state-owned CCTV to broadcast the Rio Olympics via Youku. This deal, which was thought to be worth RMB100 million (about US$15.07m), enabled the sports company to win the 30-minute delayed broadcast rights to the 2016 Rio Olympics in China.
According to figures disclosed by Alisports recently, about 380 million viewers logged on to watch the Games.
In addition to this, Alisports produced original programs as part of its Olympic streaming schedules, which received 3.8 billion views via platforms like Youku, Taobao and Alipay.
Source: alizila
Proofread by Sean O Diobhilin
Related coverage
LeSports partner with Zhangjiakou to promote winter sports
22 Aug 2016
Tencent Sports to screen UEFA Champions League and Europa
11 Aug 2015
Alisports to establish a fitness academy
08 Sep 2017
zhibo.tv to stream CBA games: a new era has begun
02 Nov 2017
LeTV Sports secures Wimbledon Championships rights
14 Jul 2015
More from Yutang Sports
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Yutang Sports
loading...