Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Shanghai-based Alisports, the sports division of e-commerce giant, the Alibaba Group, announced that it has had a great success in streaming the Olympics in China via Alibaba’s online video platform Youku Tudou.
A total of 7.5 billion streams on the platform were watched by Olympics fans in China, as revealed by a recent report.
Last month, Alisports announced a groundbreaking licensing agreement with Chinese state-owned CCTV to broadcast the Rio Olympics via Youku. This deal, which was thought to be worth RMB100 million (about US$15.07m), enabled the sports company to win the 30-minute delayed broadcast rights to the 2016 Rio Olympics in China.
According to figures disclosed by Alisports recently, about 380 million viewers logged on to watch the Games.
In addition to this, Alisports produced original programs as part of its Olympic streaming schedules, which received 3.8 billion views via platforms like Youku, Taobao and Alipay.
Source: alizila
Proofread by Sean O Diobhilin
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Enthusiastic investors and the economic landscape of CSL
23 Feb 2016
AC Milan launch Chinese language website
11 Mar 2016
CWA, IWF co-operation in doping investigation
25 Aug 2016
Borussia Dortmund partners with Ofo, China’s Uber for bike sharing
18 Jul 2017
Ali Sports and Youku team-up on paid content
11 Mar 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...