Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

According to late reports, Hengdian Group, a leading business entity in Zhejiang China, is set to blend culture industry with sports industry by partnering Hangzhou Greentown FC.
Both sides are targeting, as reported, collaborations in football schools, football events, football campaigns and football summer camps as well.
Hengdian Group is well-known especially for its filming industry which gains it the reputation of China's Hollywood.
The very first joint step for the sides to make will be marked by Robert Baggio's, the former Italian football star, short-term trip to China in the coming days.
Baggio will play a role in a non-commercial campaign held in Hangzhou on May 28 after which he will spend a day in Hengdian.
Despite a large number of fans are waiting for more details of Baggio's trip to Hangzhou, whether there is public activity that is open to supporters has not yet been revealed.
The Italian superstar is also expected to visit Yellow Dragon Stadium, home of Hangzhou Greentown, for a CSL clash between Hangzhou Greentown and Changchun Yatai on May 30.
Source: NetEase
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