SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Last week, three top outdoors brands, Decathlon, Timberland and Lafuma reached an exclusive agreement with Tmall. According to the agreement, Tmall is going to be the exclusive E-commerce store for the three brands. Not only for sales of products, they would collaborate with each other deeply in goods structure, pricing, promoting and O2O. Moreover, Tmall is about to start the “Tmall PE”, and share knowledge about sports with the consumers on that.
As the outdoor sports, like jogging and cycling getting more ubiquitous, E-commerce of outdoors is growing rapidly. More than 100 outdoors brands established their stores on Tmall flagship stores, including almost all of the mainstream brands all over the world. In 2014, the revenue of the brands increased by 800%.
Decathlon President of Great China, Zhang Yue said in the interview that, Decathlon opened store on Tmall 5 years ago. The business of Decathlon covered 370 cities in China with more than 63 million visitors. In the next step, Decathlon is going to issue their new products on Tmall mostly.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Kenda to sponsor Cleveland Cavaliers
23 Feb 2016
World Mahjong Limited ink with Le Sports
17 Feb 2016
Can sports save Alibaba Group?
16 Sep 2015
China's Rastar Group buys stake in Spanish club Espanyol
03 Nov 2015
K-Bird calls up Alisports in campus sports campaign
13 Dec 2017
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...