Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese company TJ Sport Consultation has announced that it will replace CGS Cycling as the new license holder of Italian cycling team Lampre-Merida.
The company said that it is looking to create China's first WorldTour team from the 2017 season onwards. In coming weeks, a Chinese naming rights sponsor will be announced.
"The goals of the team will be the achievement of a high level of competitiveness in the Tour de France and the development of Chinese cycling in view of the participation in the next Olympic Games." as revealed in a statement from Lampre-Merida team.
"One of the commitments of TJ Sport Consultation, whose president is Mr Li Zhiqiang, is the development of cycling in all its useful purposes: cycling as a means of transport which promotes a sustainable mobility and cycling as a sport to be developed in all its disciplines and categories."
Source: cyclingnews
Proofread by Sean O Diobhilin
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