Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
On 19th December at the opening of the Brand Pavilion at their Headquarters, 361° announced that it had signed contracts with two promising young swimmers: Liu Xiang and Zhang yufei. It marks a more in-depth cooperation between 361° and the Chinese national swimming team, which will convey the passion of sport to consumers and encourage them to involve themselves in sport.
Since the establishment of this partnership in 2013, 361° has always supported the Chinese National Swimming Team and provided exclusive sports equipment. Ding Wuhao, the president of 361°, said that the commitment and passion of the national swimming team conforms to its brand spirit - one degree more.
By sponsoring top competitions and excellent players, 361°has always been helping to make Olympic dreams come true and appeared at the 2016 RIO Olympics, becoming the first sports goods brand to sponsor the Olympics. In the future, 361° will focus on four key categories: running, training, basketball and football, providing consumers with high-quality sports equipment to drive the sports industry forward.
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Xtep and Wisdom will obtain 10 billion profits
24 Jun 2015
Hannspree renews sponsorship deal with Watford FC
14 Aug 2015
ZTE now official sponsor of 3 teams
28 Oct 2014
14 Aug 2015
19 Sep 2017
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...