Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

West Bromwich Albion have set a deadline of 31 May for interested parties to purchase the club. Chairman Jeremy Peace wants a sale for around £150m to be completed so it does not impact on summer transfer dealings.
Two interested parties have entered due diligence regarding the potential takeover at West Bromwich Albion.
A group from the United States and one from China have both taken steps towards purchasing the West Midlands club who are to be sold by owner Jeremy Peace this July.
According to the Daily Mirror, the duo are now the final two in the race for ownership of the Baggies which is expected to cost between £100million and £150million.
It is believed that the Chinese consortium were given a tour of The Hawthorns recently suggesting they are the frontrunners for the takeover.
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