Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese giant beer producer, Snow, has lately established strategic partnership with LFP (Liga de Fútbol Profesional) in Beijing where the singing ceremony was held, reported by China Youth News.
Zeng Shenping, the marketing director of Snow, along with Javier Tebas and Adolf Balas, the president of LFP and the global marketing director respectively, all showed up at the ceremony.
It was revealed that 20 La Liga football clubs and their players would join LFP for the promoting campaign of Chinese beer giant, Snow.
As Zeng stated, the deal agreed includes branding promotions of both Snow and Kingway.
Tebas noted that Snow would take advantage of LFP's global significance in popularity and fan base to increase brand perception.
Snow could use the media platforms of LFP as well to deploy branding strategies, Tebas continued.
In the meantime, LFP makes much account of China's marketplace, said by Tebas.
Accordingly, LFP has rescheduled the timetable of La Liga in favor of supporters in China.
Source: China Youth News
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Shenhua climb Oriental Pearl Tower
02 Mar 2016
Ganten agrees Stankovic Cup deal
07 Jul 2016
Flamengo looking for Chinese partners
02 Aug 2016
CSL names TAG Heuer official timekeeper
02 Mar 2016
Allianz is working on involvement in the Chinese sports market
04 May 2018
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...