Real Madrid pocketed first Chinese deal

Real Madrid have made their first significant blow in the Chinese market.

Real and the electric car manufacturer Luyuan presented their new sponsorship contract in China. It is the first Chinese sponsor contract the club have signed.

Director of Institutional Relations, Emilio Butragueño, was present at the signing of the agreement in Tianjin, at the XV International Electric Vehicle Fair in the north of China. "We are very satisfied to present the first sponsorship contract in Real Madrid's history that has been signed in China. And it is an honour for us that it is with Luyuan," he said.

"We have shared values with them, the desire to constantly improve, the quest for excellence and a vocation for leadership. Through its brand and products, Luyuan aims to make life easier for society, using quality, innovation, coexistence and respect for the environment. This is the beginning of a long and successful collaboration that will mark part of the future of our companies."

Original title by tribal football: Real Madrid clinch first Chinese deal