When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

The Chinese city has been part of the F1 calendar since the 2004 season, and its current contract expires after the 2017 event.
However, ticket sales have declined in recent years and the race lost UBS as its title sponsor after 2014, organisers failing to find a replacement for 2015.
Promoter Juss Events has cast doubt on the future of the race.
"Changes have to be made to the sport," Juss Events marketing manager Yang Yibin told the Shanghai Daily when asked if Shanghai will extend its contract.
"UBS was the title sponsor of last year's Chinese GP, but they didn't extend the contract this year, and there must be a reason for it.
"Maybe we can expect something new when we go into the post-Bernie [Ecclestone] era."
Yang believes less exciting races is one of the main reasons for the declining audience.
"There are various reasons, like one team dominating several seasons and smaller teams finding it hard to challenge the bigger constructors." Yang said.
"The races are not as brilliant as they were a decade ago."
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Nike China has experienced a significant growth during 2nd quarter of FY15
31 Dec 2014
ESA Chairman Karen Earl: China is becoming more globalized, so sponsorship will increase there
18 May 2016
Shanghai to continue to hold F1 China Prize-giving Competition
08 Feb 2017
Barcelona to open new office in Shanghai
16 Dec 2015
China choose Sao Paulo as training base for Rio 2016
14 Jan 2016
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
Chinese website
loading...