“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

The Chinese city has been part of the F1 calendar since the 2004 season, and its current contract expires after the 2017 event.
However, ticket sales have declined in recent years and the race lost UBS as its title sponsor after 2014, organisers failing to find a replacement for 2015.
Promoter Juss Events has cast doubt on the future of the race.
"Changes have to be made to the sport," Juss Events marketing manager Yang Yibin told the Shanghai Daily when asked if Shanghai will extend its contract.
"UBS was the title sponsor of last year's Chinese GP, but they didn't extend the contract this year, and there must be a reason for it.
"Maybe we can expect something new when we go into the post-Bernie [Ecclestone] era."
Yang believes less exciting races is one of the main reasons for the declining audience.
"There are various reasons, like one team dominating several seasons and smaller teams finding it hard to challenge the bigger constructors." Yang said.
"The races are not as brilliant as they were a decade ago."
Related coverage
30 Sep 2017
YuuZoo forms e-sport joint venture in China
04 Jun 2015
Top boxing events to continue in Macau despite slump in casino revenue
17 Jul 2015
Chinese reportedly eyeing biggest F1 stake in $8.5bn bid
19 Oct 2015
China to have further cooperation with the US in sports
26 Jun 2015
More from Yutang Sports
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...