Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
According to Chinese Football Association (CFA), 14 TV stations and websites including CCTV and other media companies competed to win the media rights of China national football teams. Lately the competition has ended up with a company named Tiao Power (literally translated) winning the bid, which means that the CFA has taken a step on the way to introduce market competition mechanism for the “core content” under the background of football reform in China. It was estimated that the winning price was more than 50 million yuan.
CCTV, as the absolute leader in traditional media, has failed to beat other rivals easily under the background of football reform. A source revealed that CCTV alongside with other media platforms would need to pay to buy broadcasting rights of China national team from this company.
He continued to say that, “this would introduce healthy competitions to rights field. No matter it is CCTV, a satellite television station, a website or a new media company, customers and advertisers will freely choose broadcasting services from packages provided by different parties”.
The ambitious football reform plan has pointed the way for establishing market competition mechanism around broadcasting rights of football games. However, there is still a long way to go to have orderly competitions for the broadcasting rights of Chinese football. At the beginning of 2015, the naming right and media rights of China League One were sold. And the CSL will possibly start public bid in the coming days as well.
Source: ifeng.com
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
80 million! Shenzhen’s company to sponsor Yanbian FC
26 Jun 2015
China’s focus on football could tilt the global game on its axis
09 Sep 2015
Brazilian players chasing cash-rich Chinese football
13 Apr 2015
Team China Football greets new equipment supplier
29 Aug 2017
Yutang Weekly: What happened in the Chinese sports market (8/12-8/18)
18 Aug 2019
More from Yutang Sports
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...