SportAccord Media Partners will ensure global audiences are primed with latest news in sport

SportAccord is pleased to welcome back its longstanding media partners including AFP, FrancsJeux, GlobalData, SportBusiness and SportsPro. Armed with this dedicated team of experienced media content providers, the quintet will provide outstanding news and content coverage from the World Sport & Business Summit in Birmingham this April.

SportAccord is committed to delivering exceptional content using a variety of formats including breaking news, exclusive interviews, featured articles, video broadcasts, and news bulletins, to ensure global audiences are primed with the latest stories in sport.

Martin Gibbs, Managing Director of SportAccord said:

“Our global audience of leading sports decision makers and influencers really benefit from the unrivalled content and news analysis the World Sport & Business Summit brings.

“International news coverage in several languages enables audiences worldwide, to stay connected and gain insights from key innovators and organisations attending the Summit, with content delivered through our highly networked media partner channels.

“We’re delighted to welcome the return of our media partners who are also involved with the business of sport on many other levels too, involving stakeholders, international federations, leagues, city destinations, and industry.”

AFP – leading news gathering network across 151 countries, covering 6 languages 

AFP is a leading global news agency providing fast, comprehensive, and verified coverage of the events shaping our world and the issues affecting our daily lives. Drawing from an unparalleled news gathering network across 151 countries, AFP is also a world leader in digital verification.  

Pierre Galy, Head of Sports at AFP said: 

"AFP and SportAccord have been partners for many years. AFP is one of IOC's officially recognised news agencies and a member of the IOC Press Commission. Our commitment to producing quality editorial content throughout the world, about all disciplines, in six languages, in both sporting and non-sporting fields, makes us a benchmark in the world of sports coverage. It is therefore only natural that we should support the IOC, SportAccord and the international federations in their joint discussions through the SportAccord World Sport & Business Summit.  

“We are also taking part in a MediaAccord discussion on the attractiveness of innovations such as robotics and artificial intelligence for measuring and increasing the audience for the Paris Olympic Games.” 

FrancsJeux – first French-speaking news website dedicated to sport

FrancsJeux is the first-ever French speaking international news website dedicated to the world sports community providing sports leaders with exclusive daily updates taking place in the global industry.

Alain Mercier, Editor-in-chief of FrancsJeux had this to say:

“First presence for FrancsJeux was at SportAccord 2015 in Sochi; first participation as a media partner was Lausanne in 2016 – a commitment that has been renewed ever since. The facts speak for themselves.

“For FrancsJeux, a leading media outlet in the Olympic movement, SportAccord is not just a must-attend event and date in the diary committed months in advance. It’s much more than that. It’s a unique opportunity to meet the major players in international sport, in the best possible conditions, for discussions and interviews. Birmingham, here we come!”

GlobalData – supports industry giants in making key decisions 

GlobalData is a leading provider of data, insights, and analytics for the world’s largest industries so organisations can gain access to exclusive news, and make faster, well-informed decisions on media rights, sponsorship, events, and bidding across the industry.

Sportcal.com is part of a network of 40+ proprietary B2B websites owned by GlobalData with expertise spanning more than 80 markets worldwide. The Sportcal.com channel will publish news stories from SportAccord 2024 to global audiences.

Matt Finch, Head of Sport, GlobalData commented:

“We are very excited to continue our partnership with SportAccord for 2024. SportAccord is the premier global gathering for international federations and their stakeholders, all of whom play a vital role in the development and prosperity of sports. Their exclusive World Sport & Business Summit draws over 120 International Federations, who are very much the centre of attention for Sportcal’s news coverage. We eagerly anticipate reconnecting with all our partners in Birmingham in April.”

SportBusiness – global sports intelligence

SportBusiness works with sports organisations around the world to provide them with the intelligence they need to unlock value and grow their businesses. Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on SportBusiness’s information, data and analysis in their decision making.  

“We are excited to be a media partner and to be covering this year’s event when the global sports community comes to Birmingham for the first time”, said Paul Rossi, CEO of SportBusiness.

“Our global news service delivers exclusive and breaking news through SportBusiness.com and social media platforms, while our media rights and sponsorship deal trackers give organisations up-to-date valuations and market insights.”

SportsPro – leading aggregator of knowledge, insights and expertise

SportsPro is a leading media and events company for the business world of sports. Generating nearly six million views annually on Sportspro.com through the latest news, in-depth features, special reports, and exclusive interviews, SportsPro bring their content to life through industry-leading global events and intimate communities. They continue to serve audiences year-round with the addition of the subscription product SportsPro+, a personalised and interactive business tool being used by hundreds of experts across the ecosystem.

Francesca Greane, Head of Marketing at SportsPro said:

“We’re delighted to return as a media partner for SportAccord 2024. As the aggregator of knowledge, insights, and expertise for sports business, SportsPro finds a lot of value in collaborating with those that look to gather sports business professionals together to advance the industry, and SportAccord is the perfect example of this. We look forward to enriching both the SportAccord and the SportsPro audiences through this combined partnership.”

Register for SportAccord 

Organisations involved in the business of sport are encouraged to join leading organisations at the unmissable World Sport & Business Summit taking place from 7 – 11 April in Birmingham at the International Convention Centre, to take advantage of all the opportunities on offer.

About SportAccord World Sport & Business Summit 

The SportAccord World Sport & Business Summit brings together around 1,500 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport. 

The Summit provides an unrivalled platform enabling global business leaders and host cities to have access to all the International Federations and their stakeholders in one location over several days. 

This unique event is a combination of official sports meetings, networking gatherings, a themed conference programme, and exhibition space enabling International Federations, industry, cities and regions to showcase and advance their sport, services and facilities. 

About SPORTACCORD

SportAccord is a sports event organisation based in the Olympic Capital, Lausanne, Switzerland, and governed by stakeholders representing the Olympic and non-Olympic International Federations.  

It brings together International Federations and organisations involved in the business of sport with the aim to serve, promote and protect the common interests of its stakeholders, help them achieve their global objectives and facilitate knowledge-sharing.

SportAccord’s stakeholders include:

ASOIF (Association of Summer Olympic International Federations)

WOF (Winter Olympic Federations)

ARISF (Association of IOC Recognised International Sports Federations)

AIMS (Alliance of Independent Recognised Members of Sport)

Visit SportAccord.sport for more information.

About Yutang Sports

As one of SportAccord's Principal Media Partners, Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis, and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.