Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
On January 19, 2020, Alibaba is about to be in the third anniversary of the signing of the Olympic Games. Six months later, Alibaba will also welcome the 2020 Tokyo Olympic Games, the first summer Olympics in the 12-year sponsorship process. In order to meet the Tokyo Olympics, Alibaba will officially launch a brand new Olympics logo, injecting a new expression of the identity of the world's top partners in the Olympics. Compared with the general version of the traditional vertical line, the LOGO uses 9 lines to better echo the spirit behind the Olympic rings. Alibaba wants to use this logo to send a voice that can resonate to everyone in a more macroscopic perspective, so that the world can understand Alibaba better.
In 2017, Alibaba officially became the top global partner of the International Olympic Committee. Its cooperation rights will cover the next 6 summer and winter Olympics. Due to the exclusivity of top sponsors, in the next 12 years, E-commerce companies like Amazon at home and abroad are unlikely to enter the official partner field of the Olympic Games, . At the same time, the top sponsors in the International Olympic Committee's "Olympic Global Sponsorship Partners" program include 13 internationally renowned companies including Toyota, Panasonic, Coca-Cola, and Samsung.
Reference:AlibabaDesign
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Suning Sports with investment from Alibaba and Goldman Sachs to collaborate on Youku Sports
20 Jul 2018
Mike Tyson coming to China to promote boxing
10 May 2016
Bwin.party sells World Poker Tour to China for $35 million
23 Jun 2015
NASCAR is a better fit for China-based Hisense than F1
22 Apr 2015
Huajin Securities title sponsors WTA Elite Trophy Zhuhai
08 Oct 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...