Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On August 6, the Spanish football club RCD Espanyol held a press conference announcing that the club has formed a partnership with iFlytek, and that the Chinese striker Wu Lei who is currently on the books of the Barcelona-based LaLiga club has become the endorser of iFlytek.
According to the press conference, Wu Lei has become the first brand endorser of iFlytek’s translators, and that iFlytek has become the official translation service partner to RCD Espanyol.
Wu Lei is the only Chinese player that is currently playing in any of the 5 major European football leagues.
Founded in 1999, iFlytek is a company specializing in artificial intelligence, speech recognition and natural language processing. It has begun expanding its businesses into consumer electronics in recent years, with the iFlyteck translator being one example. Valued at RMB 69.5 billion, iFlytek is known as the best AI stock in China.
Reference: Consulado General de la Republica Popular de China
Proofread by Raymond Fitzpatrick
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