Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026 15:04

It is reported that Michael Jordan is going to come to China with Hornets this autumn, when the team will play against Clippers in China.
This will be the second time he visits China. It is widely regarded as a very beneficial act to many parties, including the NBA, Michael himself, and the Chinese market. Media analyzed that his visit could help boost NBA China Games, which has become less attractive in recent years. And it could help with his personal value in the market and the appeal of Hornets for Chinese fans.
Although Michael Jordan retired many years ago, he still has significant influences in China. Last time when he came in 2004, there was huge welcome in China. Many journalists and fans were excited about his presence in China. His trip was fully covered and some fans waited outside his hotel all the time.
It is said that he didn’t come to China in the past decade because of the law suits with China’s Jordan brand.
Nevertheless, 2015 is the 20th year since NBA China Game started play, which would be a good time for him to come back, according to Chinese media.
He is reported to be going to visit Shanghai and Shenzhen this year, where the games will be played.
Source: NetEase, and Lanxiong.
Related coverage
European soccer teams draws crowds and sponsors from China
06 Aug 2015
Mark Cuban to change Dallas Mavericks’ Chinese name
12 Sep 2017
NBA China to open Playzone in Shanghai
18 May 2016
Toutiao.com, Douyin and Xigua Video release NBA big data
25 Sep 2019
Weekly Report: CBA All-Star Games dominated TOP10 list
19 Jan 2016
More from Yutang Sports
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...