“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

It is reported that Michael Jordan is going to come to China with Hornets this autumn, when the team will play against Clippers in China.
This will be the second time he visits China. It is widely regarded as a very beneficial act to many parties, including the NBA, Michael himself, and the Chinese market. Media analyzed that his visit could help boost NBA China Games, which has become less attractive in recent years. And it could help with his personal value in the market and the appeal of Hornets for Chinese fans.
Although Michael Jordan retired many years ago, he still has significant influences in China. Last time when he came in 2004, there was huge welcome in China. Many journalists and fans were excited about his presence in China. His trip was fully covered and some fans waited outside his hotel all the time.
It is said that he didn’t come to China in the past decade because of the law suits with China’s Jordan brand.
Nevertheless, 2015 is the 20th year since NBA China Game started play, which would be a good time for him to come back, according to Chinese media.
He is reported to be going to visit Shanghai and Shenzhen this year, where the games will be played.
Source: NetEase, and Lanxiong.
Related coverage
An interview with Scott O’Neil (Part I): "We love being first"
24 Jul 2019
Weekly report (2015.6.8-2015. 6.14)
16 Jun 2015
Chinese celebrity to play in NBA All-Star Celebrity Basketball Game
21 Jan 2016
PEAK Sport officially signs Dwight Howard
02 Sep 2015
Yao Ming expected to join Basketball Hall of Fame
22 Dec 2015
More from Yutang Sports
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...