Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Sun Weimin, Vice President of Suning Holdings Group and Vice Chairman of the Board of Suning.com, has confirmed that Suning will raise investment in sports industry to meet customers’ demands ranging from content to related experiences. The statement was made on July 19 in Shanghai, at the PP Sports & Premier League collaboration for Season 2019/2020 - 2021/2022 press conference.
Sun Weimin also pointed out that PP Sports’ total number of paid subscription members has exceeded 6 million, which shows sport becoming an integral part of the Chinese lifestyle. As a result, they want to attract and accumulate users via good content and to engage people with relevant activities and scenarios.
PP Sports and the Premier League will officially commence their partnership from the upcoming European football season 2019/2020. PP Sports announced their strategies on Premier League content and operation of the EPL rights at the press conference. For example, they are going to have reporters based in London, Manchester and Liverpool to report on the matches. They will offer multiple match commentator options to suit different users, including well-known commentators, entertainment stars and female commentators. Advanced broadcasting technologies, football shows and fan activities will also be important parts of the strategies.
The Premier League’s interim CEO Richard Masters made his first public appearance in China at the press conference after first visiting the Suning headquarters in Nanjing, according to PP Sports. He is reported to have said that the Premier League hopes to collaborate more with Suning in diverse areas in the future, with the expectation that Suning can help the league further improve its brand influence and realize its commercial value via Suning’s channels, technologies and user base.
PP Sports currently holds media rights to a range of sports properties, such as the Chinese national football team, Chinese Super League, Premier League, Bundesliga, Serie A, Ligue 1, UEFA Champions League, the FA Cup, WWE and the UFC.
Reference: Yutang Sports
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Five Chinese inducted into Inter’s new Board
29 Jun 2016
Ferguson: China needs organizational power to become a football success
22 Sep 2015
Youku Sports and PP Sports to form joint venture
01 Jul 2019
Chinese investors close to £100m Aston Villa deal
09 May 2016
PP Sports secure exclusive digital broadcasting rights to Ligue 1
30 Jul 2018
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
IWGA to confirm the World Games host
11 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports
loading...