West Brom link up with Dongqiudi

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English Premership club West Bromwich Albion have acquired a progressive image in recent times and this is borne out by them becoming the first English club to open an official account on Dongqiudi, the up and coming social media platform. This move is aimed at connecting the club with its Chinese fanbase.

The Dongqiudi app has seen its audience grow rapidly to over 2 million active daily users. The Baggies hope to increase their Chinese fan base and promote their brand in China.

“We are very pleased to have taken another step forward in our efforts to better communicate with our increasing fan base in China,” said Albion spokesman George Harborne.

West Brom are a long-established club in the English Midlands and have played at their home ground, the Hawthorns, since 1900. At present they lie eleventh in the league. They have won the FA Cup five times and the Football League title once. In the seventies they became the first Western football team to tour China, playing several exhibition games over 3 weeks.

On 5 August 2016 it was announced the club had been sold to a Chinese investment group led up by Guochuan Lai.

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