FC Barcelona, OPPO ink 3-year extension

From left to right Derek Sun, OPPO Global Marketing Director, Josep Pont, FC Barcelona Board Member, Alen Wu, Global Vice President, President of Overseas at OPPO, and Juliano Belletti, FC Barcelona ambassador.

FC Barcelona and the Chinese mobile phone brand OPPO have renewed their partnership for another three years as was announced on July 17 at Sala Roma, Camp Nou. During this period, OPPO will continue to be one of the club’s Global Partners. 

The renewed deal will last until June 30, 2022. Prior to the extension, the parties already have an existing four-year partnership that dates back to 2015. 

To celebrate this occasion, OPPO released the new OPPO Reno FC Barcelona Edition smartphone on the same day. Decorated in the traditional blaugrana colors of Barcelona, the smartphone comes with different functionalities created especially for the club’s fans. It is the fifth special Barca edition smartphone OPPO have released since partnering with FC Barcelona. 

During the next three years, OPPO and the club are going to work on digital content to raise engagement among the fans and will also produce TV advertising. OPPO will also gain visibility on first team match days at the Camp Nou. 

Josep Pont, FC Barcelona Board Member responsible for the Commercial Area development says, “The agreement between FC Barcelona and OPPO began four years ago, based on shared values, goals, and philosophies. That is why I am so proud today to announce the renewal of our partnership agreement and to start a new era together, in which we shall continue to work on new projects to generate unique and innovative experiences that will bring us even closer to our fans around the world.”

Alen Wu, Global Vice President, President of Overseas Business at OPPO, says, “We are proud to expand our work with FC Barcelona. It’s partnerships like these that show why Barca is ‘More than a Club’, and OPPO is more than a smartphone company. The European market overall is an integral region for OPPO as we grow our presence there – and we know that in order to grow we must connect with our customers. And today, that’s by waving the red and blue, the Colors of Miracles”.

OPPO have sponsored many overseas sports properties beyond FC Barcelona, such as the NBA and the French Open and most recently were the official smartphone partner at Wimbledon. 

Proofread by Raymond Fitzpatrick