Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Just weeks after La Liga president Javier Tebas’ announcement of the opening of a new office in Shanghai, a top Spanish club also announced plans to establish a commercial office in the Chinese city.
FC Barcelona has drawn up a six-year business plan with the aim of becoming the first football club in the world with €1bn in annual revenue. As part of its financial and global expansion plan, this leading Spanish club is looking to build a stronger presence in mainland China.
The La Liga giant has only one commercial office abroad (in Hong Kong) but is planning to open three more by 2017 — in Shanghai, New York and São Paulo, according to the club’s president Josep Maria Bartomeu.
“Those are the markets where Barça is pushing for growth,” he says.
As part of its global expansion plans, FC Barcelona has long been putting its focus on the Chinese market. The club has just agreed a partnership deal with Chinese internet giant Tencent to focus on the social media business in China.
Source: naija247
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
FC Bayern finalizes China tour with three friendlies
22 May 2015
Manchester City renews Chinese deal
08 Jul 2016
JoyRun raises US$18m in Round B fundraising
02 Dec 2015
Euro2016 launches hospitality plan in China
04 Mar 2016
Nike China sales increase 24% to $938m
24 Dec 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports
loading...