Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The English Premier League football club Wolverhampton Wanderers have announced that their China Tour will start on Sunday, July 14, with Tsingtao Brewery being their official partner for the trip, and that a co-branded limited edition beer will also be available to purchase soon.
Wolves and Tsingtao Brewery will also work with ice cream brand Hi Topping to operate a pop-up shop that will sell Wolverhampton Wanderers-themed, beer-flavored ice cream. A library co-branded by the Wanderers and Tsingtao Brewery has also been unveiled at the Shanghai Fosun Foundation.
Wolverhampton Wanderers previously partnered with Tsingtao Brewery briefly in 2018, when the Chinese beer giant acted as the beer partner to the Championship winners ceremony after they had won the English Football League Championship.
Reference: Sina
Proofread by Raymond Fitzpatrick
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