SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The English Premier League football club Wolverhampton Wanderers have announced that their China Tour will start on Sunday, July 14, with Tsingtao Brewery being their official partner for the trip, and that a co-branded limited edition beer will also be available to purchase soon.
Wolves and Tsingtao Brewery will also work with ice cream brand Hi Topping to operate a pop-up shop that will sell Wolverhampton Wanderers-themed, beer-flavored ice cream. A library co-branded by the Wanderers and Tsingtao Brewery has also been unveiled at the Shanghai Fosun Foundation.
Wolverhampton Wanderers previously partnered with Tsingtao Brewery briefly in 2018, when the Chinese beer giant acted as the beer partner to the Championship winners ceremony after they had won the English Football League Championship.
Reference: Sina
Proofread by Raymond Fitzpatrick
Related coverage
Chinese billionaire linked with Wolves takeover
25 Dec 2015
Massive Chinese Capital investment in Euro leagues
12 Oct 2016
China's CCTV 5 set to screen Premier League
05 Aug 2015
Chinese businessman eyes Newcastle Jets
26 Jan 2016
Weekly Report: 2017 ITTF World Tour Platinum China Open dominated the CCTV-5 ranking
29 Jun 2017
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...