SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
The English Premier League football club Wolverhampton Wanderers have announced that their China Tour will start on Sunday, July 14, with Tsingtao Brewery being their official partner for the trip, and that a co-branded limited edition beer will also be available to purchase soon.
Wolves and Tsingtao Brewery will also work with ice cream brand Hi Topping to operate a pop-up shop that will sell Wolverhampton Wanderers-themed, beer-flavored ice cream. A library co-branded by the Wanderers and Tsingtao Brewery has also been unveiled at the Shanghai Fosun Foundation.
Wolverhampton Wanderers previously partnered with Tsingtao Brewery briefly in 2018, when the Chinese beer giant acted as the beer partner to the Championship winners ceremony after they had won the English Football League Championship.
Reference: Sina
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Chinese billionaire linked with Wolves takeover
25 Dec 2015
MLS club courts Chinese investor
22 Mar 2016
Dangdai Lifan FC releases soccer-themed beer
11 Oct 2017
Sporting goods brands continued to be interested in football
15 May 2015
2015 EAFF East Asian Cup broadcasting ratings report
24 Aug 2015
More from Yutang Sports
Yutang Sports
loading...