Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
On April 17, League of Legends Pro League (LPL) officially announced that it has established a partnership with Harbin Beer in which they will conduct deeper cooperation and offer games and products with higher quality for eSports fans.
League of Legends Pro League is the top level League of Legends league in China, and also the top eSports game that gets the most attention from eSports players in China.
As the earliest beer manufacturer in China, Harbin Beer has been upgrading the brand, bringing in more vigor and vitality. For the upcoming LPL Spring Finals on April 21, it has launched a customized 500ml ICE can of beer, with each team’s logo on it.
This partnership is a big breakthrough in crossover cooperation in the digital sports industry. Besides various product content, they will also launch more marketing-based innovative service content. In the future, they will also seek more diverse forms of brand cooperation, launching customized products for specific user groups, and providing more interesting, customized products and services for LPL players.
Reference: NetEase, www.te5.com
Proofread by Raymond Fitzpatrick
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
RNG and TOP Sports Gaming partner with KFC and Flash Player
06 Sep 2018
Tencent and Riot Games join forces to set up eSports company TJ Sports
11 Jan 2019
Entertainment stars Lu Han and Xiao Jingteng invest in eSports
05 Feb 2018
eSports marketing: a new marketing approach for brands
09 Feb 2018
Sina Weibo Partners with the Riot Games on LOL Season 10
21 Aug 2020
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...