Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
News broke out yesterday (November 19) across Chinese eSports media that the League of Legends Pro League seems to have signed up Nike as a sponsor.
The deal is reported to be worth CNY1bn for a duration of five years. The eSports clubs were reported to have received communication from the league saying that they had signed a strategic partnership with a first class international sports brand. What’s more, the notice said that the brand will provide team apparel, accessories and footwear for players, coaches, translators, analysts and other staff in each club. The league will share the sponsorship fees with the clubs and hope that all clubs wear the team jerseys and footwear provided on all occasions they represent the LPL and the clubs.
A short while ago, Nike had the famous Chinese eSports player Uzi (JIAN Zihao) join its campaign for NBA star LeBron James’, “Dribble&”.
Reference: Chiji de Youxijun
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Tencent and Riot Games join forces to set up eSports company TJ Sports
11 Jan 2019
eSports marketing: a new marketing approach for brands
09 Feb 2018
Logitech G sponsors LOL Rift Rivals 2018 in China
05 Jul 2018
RNG and TOP Sports Gaming partner with KFC and Flash Player
06 Sep 2018
Entertainment stars Lu Han and Xiao Jingteng invest in eSports
05 Feb 2018
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...