Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The sportswear and equipment brand, Kelme recently reached a comprehensive strategic partnership with Tianjin Basketball Association. As the new partner of Tianjin Basketball Association, Kelme will provide equipment for the association. Additionally, they will also be the equipment sponsor of other basketball events and leagues held in Tianjin, such as the CBA Basketball League for Children (Tianjin districts) and the Tianjin Amateur Basketball League.
Kelme have rich experience in sports sponsorship. They recently sponsored the Turkish Basketball Federation signing a three-year deal. This partnership will help Kelme gain exposure during the FIBA Basketball World Cup 2019 to be held in China later this year.
Tianjin has always been an important basketball city in China and it is said that it is the place where the sport of basketball was first brought to from overseas.
Reference: Sina Sports
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Kelme sponsors Chinese Futsal Super League
17 Nov 2017
Kelme join forces with Jiangsu Education Department for youth football
28 Dec 2018
Kelme provides official match balls for C2L
13 Jan 2017
Kelme becomes the sportswear sponsor of 2019 CISM Military World Games
18 Oct 2018
Hainiu FC got new jersey sponsor and launched coach training program
25 May 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...