Kelme becomes the sportswear sponsor of 2019 CISM Military World Games

Today (October 18) Kelme officially announced that they had become the Official Sportswear Sponsor of the 2019 CISM Military World Games to be held in Wuhan, China. The Games will be held on October 18, 2019, one year from now. 

This is the first time that Kelme has sponsored military games having previously been more involved in professional and campus sports. 

Kelme will start their communication and marketing campaigns in the following months. As the sportswear sponsor, they will provide sports kits support to the staff, volunteers, technology officers, torch bearers and other relevant parties of the 2019 CISM Military World Games. The products to be supplied will include footwear, apparel, bags, caps, scarfs, gloves and other accessories. 

Kelme China staged a working meeting with the organizing committee of the Games on October 10 in Wuhan, to discuss the designs of the apparel. 

Reference: Tencent Sports  

Proofread by Raymond Fitzpatrick