VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On April 15, NBA China announced a partnership with Yingyu Lianhe (Tianjin) Sports Development Co., Ltd., a Chinese subsidiary of Waitex Group, in order to promote the NBA-themed family entertainment center NBA Playzone across the country and bring a safe, healthy and fun basketball experience to young fans and their family. Since the summer of 2016, there have been three NBA Playzones established and opened in Beijing, Shanghai and Chengdu respectively.
The cooperation between NBA China and Waitex Group on this project will accelerate the promotion of NBA Playzone. It has been estimated that there will be another five NBA Playzones opened in the next three years, with more various activities and facilities, making them the perfect family activity venue for families with young NBA fans aged between 2-10 years old.
Waitex Group was founded in New York, US in 1981 covering global logistics and supply chain service, high-end real estate investment, development and operations, import and export trade, retail chain and fashion design, manufacturing and sales.
Reference: NBA China
Proofread by Raymond Fitzpatrick
Related coverage
Changhong becomes Official Partner of NBA China
17 Apr 2019
NBA and Migu announce multi-platform content and marketing partnership in China
07 Dec 2018
NBA NAMES DEREK CHANG CEO OF NBA CHINA
23 Apr 2018
WORLD’S FIRST NBA CENTER OPENS IN CHINA
25 Apr 2018
NBA China launch NBA Hoop Park
03 Dec 2018
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
IWGA to confirm the World Games host
11 Apr 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...