Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On April 15, Changhong and NBA China held a ceremony in Beijing to announce that Changhong has become an official partner of NBA China. They will work together to bring exciting basketball games to younger customers, as well as bringing vitality to the Changhong brand. Additionally, Changhong has signed cooperation contracts with three NBA players, Anthony Davis, Devin Booker and Eric Bledsoe, so Chinese fans can expect more inspiring experiences ahead.
“Changhong and NBA China share the same value of innovation and fight, and that’s why we become partners,” said Li Wei, the General Manager of Changhong, at the ceremony. During the partnership, they will inspire each other and offer customers and NBA fans more creative brand interaction, innovative products and deeply integrated marketing campaigns.
NBA has a wide audience in China, and it is especially influential among young people. It is said that based on this partnership, Changhong will become the exclusive market partner of NBA China in three categories: TV, refrigeration and air conditioning. Industry observers believe that the partnership with NBA China will help Changhong upgrade its brand image, and bring young customers a more passionate brand experience.
Reference: Beijing Business Today
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Meet New NBA China CEO Derek Chang: Developing basketball in China is the primary opportunity
02 Jul 2018
Leyard upgrade partnership with NBA China
30 Jul 2019
MAVERICKS’ BARNES, LAKERS’ KUZMA, NBA LEGEND DAVID ROBINSON HEAD TO CHINA TO CELEBRATE NBA FINALS
01 Jun 2018
Yutang Weekly: What happened in the Chinese sports market (7/29-8/4)
04 Aug 2019
NBA NAMES DEREK CHANG CEO OF NBA CHINA
23 Apr 2018
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...