Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Bundesliga International and PP Sports organized the Bundesliga Legends Tour with 1990 World Cup winner Jürgen Klinsmann’s visit to China from April 11-15. It is the first fan activity to be implemented shortly after the new Bundesliga International China office was opened in March.
The 54-year-old German legend is very popular in China and during a fan meeting in Beijing, the former German FIFA World Cup winner and UEFA Euros champion received a tremendous welcome from the fans.
The week-long visit includes a visit to a youth football competition, a trip to the Great Wall, a fan meeting at the Brotzeit restaurant next to the Bundesliga International China office, a visit to PP Sports office in Beijing, attendance at a CSL match between Beijing Guoan and Henan Jianye and some media interviews.
The tour to China is reported on many media in China, including national TV networks news outlet, such as CCTV Sports, CGTN and Xinhua News. Chinese legends Shao Jiayi and Yang Chen also attended the fan meeting in Brotzeit.
Because the head coach of the current Chinese men’s national team has not been appointed yet, the visit of Klinsmann did trigger some interest among Chinese fans and media as to whether he would take the position.
It is the first campaign the Bundesliga and PP Sports have jointly launched since they agreed in Nanjing at the beginning of April to further deepen collaboration between the two sides to release more value of the Bundesliga in China and to work together in more fields such as sports retail and sports marketing.
References: Xinhua, China News
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Cultural reform as Chinese buy historic French club
17 Apr 2015
DFB to build a football training base in China
29 Sep 2015
WowSports signs with Borussia Dortmund
29 Jul 2016
Yutang Weekly: What happened in the Chinese sports market (7/1 - 7/7)
07 Jul 2019
Match attendance of CSL sixth in the world
30 Oct 2015
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...