The Bundesliga and Baidu become partners

DFL Deutsche Fussball Liga announced yesterday that they are partnering with Baidu for a comprehensive strategic partnership, focusing on digital content products for the Chinese market. 

They announced that the cooperation makes the Bundesliga the first European football league to have an official web presence at Baidu. 

“With this partnership, we will further expand the top position that the Bundesliga holds in China,” says Christian Seifert, Chief Executive of DFL Deutsche Fussball Liga. “We will consistently continue the strategy that we have pursued in recent years – that of directing our efforts to valuable partnerships in the media and digital sectors, and of investing in our product offerings.”

The two partners in the cooperation will drive forward the expansion of digital product offerings for the Bundesliga’s fans, placing the emphasis on premium content in a targeted way, and interlocking this content with other digital product offerings from the Baidu network.

“With a China-wide coverage level of over 97 per cent, as well as the comprehensive product portfolio with numerous social-marketing tools, Baidu is a further important strategic partner for the Bundesliga,” says Susanne Timosci, Director of Interactive Media at DFL, who initiated this cooperation. “As its premium partner, we will provide support to the company in the future, as it implements its ambitious growth goals, from which the Bundesliga also benefits.”

Source: Bundesliga