30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
During an interview with Chinese media on April 12, Jean-Pierre Denis, the President of Ligue de Football Professionnel (LFP) said that in order to bring a better experience to Chinese fans, starting from the 2020-2021 season, one Ligue 1 match in each round will kick off during the evening prime time, Beijing time.
Compared with matches played late at night or before dawn, this arrangement will definitely bring a better viewing experience to Chinese fans.
In the past two seasons, Ligue 1 has attempted to shift some kickoff times of some matches to an earlier time. According to the data from the LFP, the game between Paris Saint-Germain and Nice attracted a record-breaking 2 million Chinese viewers.
Denis considers China as “the most significant market” for the overseas development of Ligue 1. He believes that compared with the Premier League and LaLiga, the “latecomers” Ligue 1 needs to enhance its exposure on Chinese social media platforms as well as improving its media rights value, maintain better cooperation with broadcasters, and present their stories in new ways.
Reference: Xinhua
Proofread by Raymond Fitzpatrick
30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
Related coverage
CCTVSE to represent Wolfsburg’s China Tour
09 May 2016
Weekly Report: 2017 IAAF World Championships was the most watched event
16 Aug 2017
CCTV expects to broadcast 2 CSL matches per round in 2018
05 Mar 2018
Report on TV broadcasting of Tennis Tournaments in 2013(II)
17 Oct 2014
Weekly Report: China VS Wales topped the TOP 10 match list
27 Mar 2018
More from Yutang Sports
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Yutang Sports
loading...