VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On March 13, the NHL launched its official account on both Douyin and Toutiao making it active on four Chinese online platforms, including Weibo and Wechat, with the aim of providing more content via new platforms. Douyin with its overseas version, TikTok, is a short video platform, and the online content platform Toutiao boasts over 700 million users.
With the approach of the 2022 Beijing Olympic and Paralympic Winter Games, ice and snow sports are now receiving much more attention. Currently there are over 12K registered ice hockey players in China with the national governing body of ice hockey.
In the past two years, the NHL has held four pre-season games in China. It aims to provide more entertaining and localized content for hockey fans and enthusiasts through platforms such as Douyin and Toutiao.
At present, NHL matches are available on Tencent Video and CCTV5+.
Reference: Forbes China
Proofread by Raymond Fitzpatrick
Related coverage
VHL to land in Harbin, Heilongjiang Province
13 Sep 2017
Cross-Sports Talent Identification Program to be Launched by China Ice Hockey College
20 Mar 2018
Second professional ice hockey club in China
29 Sep 2017
The first professional KHL ice hockey club in China
24 Oct 2016
Toutiao.com, Douyin and Xigua Video release NBA big data
25 Sep 2019
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...