Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The National Hockey League(NHL)side Boston Bruins are set to start the club’s first ever China Tour in Beijing and Shanghai next week, according to Chinese news site People.com.cn.
The China Tour is part of the agreement signed last November between Boston Bruins and Chinese company O.R.G. Packaging. It will see Boston Bruins stars and youth coaches take part in summer hockey camps and carnivals which will be opened in Beijing and Shanghai next week.
As well as this, the two sides will also announce an extended deal at the Bird’s Nest on 13rd July, according to a senior executive of O.R.G. The deal will mark the Chinese packaging company becoming the exclusive presenter of the club’s right winger David Pastrňák.
O.R.G is a Beijing-based packaging company which agreed a partnership last November with Delaware North Companies to promote NHL side Boston Bruins in China. The company is also a stakeholder of sports startup Sports8.
Source: People.com.cn
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
NBA to celebrate Chinese New Year
28 Jan 2015
Xinhuanet Sports signs partnership with Beijing Dedao Sports
11 Jul 2017
China's firm Q-bao and Real Sociedad moving hand in hand
27 Apr 2015
China to introduce Fluminense Academy to campus soccer
18 Nov 2015
Liu Xiang to receive special contribution award at Asian Championships
14 May 2015
More from Yutang Sports
Yutang Sports
loading...