VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese sportswear brand Xtep announced on January 23 that they have signed the Chinese actress JING Tian to be their official brand ambassador.
Born in 1988 in Xi’an City, Shaanxi Province, Jing Tian is a popular actress in China. She has acted in many roles in TV series and international and Chinese films.
The fashionable, sporting, relatable, and positive sides of Jing Tian are a very good match with the brand position and brand concepts that Xtep has held on to.
As a sporting brand, Xtep has always emphasized fashion elements and keeping up with trends. They have worked with many entertainment stars with positive images and energies, engaging with the young generation and communicating a young, fashionable, sporting and positive brand attitude and culture.
Xtep hope to display more diversified products, more fashionable ways of dressing and more professional and detail-oriented services with this partnership with Jing Tian. The company will communicate the beauty of fashionable sports and help people shine to realize their goals.
Reference: PR Newswire
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Xtep Kids to embrace youth winter sports
26 Dec 2017
Youth sports market is rising in China
27 Oct 2015
Knot tied! Xtep cooperated with Wisdom in sports
23 Jun 2015
Shevchenko named new face of Xtep
04 May 2016
Sporting goods brands continued to be interested in football
15 May 2015
More from Yutang Sports
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...