SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Chinese sportswear manufacturer Xtep has hired retired soccer star Andriy Shevchenko as their brand ambassador, as part of the brand’s newly launched soccer strategy.
Under the agreement, Shevechenko will attend promotional campaigns for Xtep Blade 1, Xtep’s first high-end soccer boot edition. In addition, he will also appear in China’s campus soccer leagues, which are sponsored by Xtep, and play a part in Chinese youth soccer every year during the contract period.
The former AC Milan and Chelsea striker said he hopes that the partnership could drive greater participation in soccer among Chinese youngsters.
Besides Shevechenko’s efforts, Xtep will also support Chinese youth soccer through events, trainings and products. More specifically, Xtep will continue to sponsor the China University Football League (CUFL) and China College Futsal League (CCFL). In addition, the company will work together with Sport8 to promote soccer classes and training camps both online and offline.
Source: Xinhua & SportsPro
Proofread by Sean O Diobhilin
Related coverage
Suning’s soccer dream coming true
22 Dec 2015
Xtep to sponsor Tianjin Team at 13th National Games
04 Aug 2017
Interview: Arsenal FC has long-term plan in China
01 Dec 2015
FC Yanbian set to sign title sponsorship deal with Funde
16 Nov 2015
China to introduce soccer textbooks to schools
12 Mar 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...