Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The German sporting apparel and equipment exhibition, ISPO Beijing 2019, which is under way from 16 to 19 January at the China International Exhibition Center (New Venue), has extended its content to football. The event hosted the first ever “International Football Forum - German Bundesliga clubs’ market strategy for China” today (Jan 17).
It was the first year that ISPO has hosted such a football forum and it hopes to continue hosting such a forum next year.
The football forum saw almost all the Bundesliga clubs that currently have a presence in China in attendance, with six of them sending representatives to speak on the panel -- Borussia Dortmund, Eintracht Frankfurt, Borussia Monchengladbach, Schalke 04, Stuttgart and Wolfsburg. The other clubs that were present included Bayer 04 Leverkusen and Bayern Munich.
The clubs that spoke on the panel introduced their involvement in youth training in China and their marketing strategies to develop in China.
Currently, Dortmund, Frankfurt, Monchengladbach, Schalke 04 and Wolfsburg are all involved in Chinese youth training projects. Most of the clubs present at the forum plan to enhance their brand awareness and engage with their fan base in China through online channels and offline activities.
The clubs also had their mascots in attendance at the forum. In addition to having the forum, the Bundesliga also have a booth which is shaped as a mini football pitch.
Apart from the Bundesliga clubs, ISPO’s football theme also includes a football club from the German Division Eight football league, TC Freisenbruch, who own a booth at the event. The club invites people to register online (free for Chinese participants) to act as their managers and make decisions about finance, player rosters, etc.
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
DFB to build a football training base in China
29 Sep 2015
Wanda enters Bundesliga signing mega-deal with Mainz 05
07 Aug 2015
Dortmund to experience China this summer: Interview with Mr. Carsten Cramer
29 Mar 2016
Schalke 04 launches into Chinese market
15 Dec 2015
FC Schalke 04 to play in China this summer
27 Mar 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...