SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
After a weekend of top level meetings China and Germany have moved to boost their cooperation in football, as China sets its sights on becoming a big player on the world stage.
On Friday there was the signing of a Sino-German Football Partnership Agreement at the Chancellery in Berlin with China’s vice-premier Liu Yandong in attendance. Liu then went on to meet Chancellor Angela Merkel at a forum on football cooperation.
This was followed on Saturday by a meeting of representatives of both countries’ clubs and associations in Cologne. Vice Premier Liu was again present and issues discussed included the training of players, coaches & referees and collaboration at club level.
China was represented by Hao Ping, Deputy Minister of Education, Cai Zhenhua, Deputy Minister of the State General Administration of Sports and President of the Chinese Football Association, and a number of officials from different football clubs.
According to bundesliga.com, “The goal of the partnership is to achieve an ongoing mutual exchange of ideas and experience between the two countries.”
Overall both countries have much to gain from this cooperation. While China stands to acquire expertise from the Germans, Bundesliga clubs will have a huge market for sponsorship and merchandising opened up to them.
Herbert Hainer, a former boss of Adidas said future Bundesliga matches could take place abroad. "Of course that could happen," Hainer told German magazine Sport Bild when questioned on possible future Bundesliga games in China.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Bwin.party sells World Poker Tour to China for $35 million
23 Jun 2015
CFA to run Youth Football League tournaments for 2017 China League clubs
09 Feb 2017
ARF reached a partnership deal with WWF in Shanghai
23 Mar 2015
Alexandre Koch: FIFA has so much work to do
12 Jul 2016
Borussia Dortmund launch onlineshops in Asia
19 Jul 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Yutang Sports
loading...