The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

The Spanish football league signed a MOU with the Kunming Municipal Government and the China Sports Futurity Development (CSFI) to establish a long-term strategic partnership centred on two projects: "Kunming International Sports Health Valley" and "LaLiga International Football Academy of Kunming".
Dec. 5, 2018.- LaLiga has reiterated its commitment to the grassroots development of Chinese football by signing in Anning, Kunming (China), a MOU with local authorities and the CSFI to work together on a number of projects in the years to come.
Apart from the Kunming International Sports Health Valley and LaLiga International Academy of Kunming projects, LaLiga will provide support and advice about football match organization, coach and football player training in order to help build a youth training system and high level coaching teams in the capital of Yunnan province.
"The MOU we have signed here today represents an additional step in LaLiga's commitment with the development of Chinese football. Kunming is a city with a huge potential in terms of its football growth and we want to collaborate with our experience to help them to reach their goals", Sergi Torrents, LaLiga's Country Manager for China, said.
In addition to this, LaLiga will introduce other initiatives such as LaLiga Legends matches and youth tournaments in the city as well as inviting clubs from LaLiga to play friendly matches in China. Last but not least, youth teams which perform at a high level will be able to attend football tournaments and campuses held by LaLiga in Spain.
In parallel, LaLiga representatives held a meeting with Kunming Municipal Government and members of the National Sports Bureau to discuss the future of their cooperation in Kunming, among them Li Yingchuan, Vice-Director General of the National Sports Bureau, Cheng Linyuan, member of Standing Committee of Yunnan Provincial CPC committee, Lama Xinggao, Chairman of Standing Committee of Kunming Municipal People's Congress, Wang Xun, Party Secretary of Anning CPC Committee, Carlos Tortola, Economic and Commercial Counsellor in Consulate General of Spain in Guangzhou and Wang Jianguang, chairman of CSFI.
About LaLiga
Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally. The association also has an active foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine.
Note: Yutang Sports do not hold responsibility for the content of third-party press releases.
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
Related coverage
Rastar Group strengthens its presence in Espanyol
05 Jan 2016
Football sponsorship: how far should clubs be allowed to go?
04 Aug 2015
Dong Li of PPTV Sports visits La Liga
13 Oct 2015
PPTV welcomes football commentary guru Zhang Lu
20 Nov 2017
LaLiga unveils its new sound identity by Lucas Vidal
26 Jul 2019
More from Yutang Sports
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...