Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
La Liga, the governing body of the top division of Spanish football, has teamed up with beIN Media Group and Chinese group PPTV. Their aim is to deliver an international experience around this weekend's ‘El Clásico’ clash between Real Madrid and Barcelona to three overseas markets.
La Liga will create two branded fan zones in the Chinese city of Shanghai and the American city of Miami to broadcast the‘El Clásico’ clash between Real Madrid and Barcelona on a giant screen. In addition to fan zones created for Chinese and US fans, the Spanish league has also decided to set up a similar zone in the Spanish military base in Lebanon, allowing Spanish troops to enjoy the game.
Former La Liga stars will be present at each site to support the El Clásico initiative, with Gaizka Mendieta travelling to Miami, Christian Karembeu to Shanghai and Ismael Urzaiz to Lebanon.
The initiative comes as part of La Liga's international branding strategy and follows the creation of 'La Liga lounges' in Doha, Qatar last month.
Source: ecofoot & Sportspro
Proofread by John Devlin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Sneijder’s Sport8 join forces with Chinese club
24 Mar 2016
Wu Lei shirt becomes the No.1 best seller at RCD Espanyol
14 Feb 2019
BWF struck a partnership deal with China’s Xiamen Airlines
27 Mar 2015
ImbaTV agrees e-sports deal with Ali Sports
21 Jun 2016
Singapore Athletics to partner with Chinese medicine company
30 Dec 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...