2016 List of Top 50 Most Influential Sports Brands in China released
21 Dec 2016 15:49
The FIVB Volleyball Women’s Club World Championship Shaoxing 2018 presented by Guyuelongshan, has partnered with the Chinese watch brand, Golgen, with the latter becoming an official sponsor of the tournament to be held in Shaoxing, China from December 4 to 9.
Golgen is based in Shenzhen and was founded in 2006. The brand says that it originated from Switzerland and has inherited the quality and spirit of a Swiss watch. Water proof resistance is a particular well-acknowledged characteristic of a Golgen watch. As a reflection of its quality, the brand collaborated with the State Oceanic Administration of China in 2014, becoming the official exclusive designated timing device for the China Jiaolong Expedition.
Currently Golgen offers diving watch, men’s, women’s and couples’ watches, as well as watch series such as the Mermaid series marking it one of the top watch brands in China.
The FIVB Volleyball Women’s Club World Championship 2018 is the first time that the Chinese city of Shaoxing in Zhejiang Province is hosting the tournament and this edition has been title sponsored by a local Shaoxing rice wine company, Guyuelongshan. The next edition of the tournament will also be held in Zhejiang Province.
The tournament will be live broadcast on China’s national sports TV channel, CCTV5 with Golgen gaining exposure via the broadcast.
The partnership is in line with the strategic spirit the brand has put forward- “Healthy Golgen”. The brand values the spirit of Chinese women’s volleyball -- continuing to move forward even after winning the world championship and never backing down in face of difficulties.
Reference: Sina Sports
Proofread by Raymond Fitzpatrick
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