Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Chinese mineral water brand Ganten has reached a 4-year Global Partnership with FIVB, the world governing body of volleyball and beach volleyball, with the two parties signing the agreement at a ceremony in Nagoya, Japan, today (October 15) where the 2018 FIVB Women’s Volleyball World Championship is currently taking place.
Ganten becomes the new Global Partner of FIVB and will provide mineral water across the FIVB Volleyball Nations League (VNL) and the FIVB Volleyball Women's Club World Championship until 2022. Ganten will also design a special athletes bench for the VNL. Besides the above collaborations, Ganten will work with FIVB on digital activations of FIVB events, as well as making volleyball-themed TV marketing content and organizing marketing campaigns which will appear on CCTV 5.
The news was announced during the FIVB Volleyball Women’s World Championship 2018. The next edition of the event, the FIVB Volleyball Women’s World Championship 2022 will also be sponsored by Ganten.
The CEO of Ganten, Zhou Jingliang, says that he believes the partnership with FIVB will help them to steadily move forward with their globalization strategy.
Of the current FIVB Global Partners, Mikasa, Senoh, Gerflor, DB Schenker and Asics, Ganten is the only Chinese brand.
Reference: Sohu Sports
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
FIVB Director for Asia and Oceania: Volleyball Nations League will be successful
15 Jun 2018
Weekly Report: FIVB Volleyball World Grand Prix Hong Kong 2017 dominated the Top10 list
27 Jul 2017
FIBA and Ganten extend partnership to another 4 years
16 Sep 2019
Can the audience market educate careless CCTV 5?
24 Aug 2015
Yutang Weekly: What happened in the Chinese sports market (7/7-7/14)
14 Jul 2019
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...