VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese kitchen appliance manufacturer, Vatti, who has become well-known lately in the field of sports marketing, has partnered with the Chinese Football Association and Chinese national football teams (Team China). The brand announced the news via their website on October 1, China National Day.
After partnering with the French national football team and Thierry Henry before the 2018 FIFA World Cup, the brand describes this new partnership as a move towards becoming a real Chinese brand by supporting the Chinese national football teams. The timing of the announcement apparently also tries to convey this.
Vatti say in the announcement that the “impossible will eventually become possible, just like they believe that Chinese products can be global products.”
There have been no other online disclosures as to the details of the deal yet.
Reference: Vatti
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
More from Yutang Sports
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...