VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese clothing brand JOEONE, the Official Supplier of suits for the Chinese National Sports delegations, have unveiled, on July 25 at the General Administration of Sport of China in Beijing, both the men’s and women’s suits of Team China for the 2018 Jakarta Asian Games.
The Deputy Director of the General Administration of Sport of China, Zhao Yong, and President of JOEONE, Lin Congying, together launched the suits. The new design features blue and white colors and the words “Team China” feature prominently on the women’s skirt and men’s trousers. It is the first time that the team suits are emblazoned with these two English words. The inside of the suits features the words “JOEONE cheers for Team China!”.
The design received firm support and acknowledgement from the General Administration of Sport of China, as well as from the athlete representatives at the ceremony. The new design is a major change from the traditional red and yellow themes of previous Chinese national team suits and has been named “Blue Dream”. It symbolizes the meaning of pursuing dreams and remembering your goals.
JOEONE signed an agreement with Team China in June 2018, becoming the Official Suit Supplier of Team China for the six year period from 2018-2024.
Headquartered in Quanzhou, Fujian Province, the brand was created in 1989 and is one of the most well-known Chinese domestic clothing brands. According to the China National Commercial Information Center’s survey results of major large-scale retailers and sales groups across the country, as of 2017, JOEONE’s main product, its men’s trousers had the No. 1 market share in China for 18 consecutive years.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
China to build 300km of fitness paths for each county
19 Mar 2018
Finnish brand ONE WAY to support seven Chinese winter sports teams at Beijing 2022
07 Aug 2018
China releases 2018-2020 plan for the cycling industry
15 Jan 2018
2017 Chinese sports industry output officially announced
09 Jan 2019
Third China Sports Industry Value Innovation Forum successfully held in Beijing
08 Jan 2018
More from Yutang Sports
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
IWGA to confirm the World Games host
11 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
France’s Golden Decade of Sport
14 Jun 2023
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Yutang Sports
loading...