“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

China Asset Management will continue to sponsor the Beijing Marathon which will take place on September 16 in Beijing. It is the fifth consecutive year that China Asset Management has sponsored the road race event as the exclusive security and fund partner.
The company will be one of the Official Sponsors of Beijing Marathon, the fourth tier of sponsors. According to online reports, they will continue to support activities of the official Beijing Marathon cheerleading team and will carry on supporting runners in the events. After registering for the 2018 Beijing Marathon. Participants can log in to their accounts on the China Asset Management website to receive money (CNY20 in 2017) from the company. They plan to give out a total of CNY200,000.
In addition, China Asset Management have signed up the Rio 2016 20km Race Walk Womens Champion, LIU Hong, as their sports ambassador, to promote the marathon’s spirit.
One of the reasons that China Asset Management continues to sponsor the Beijing Marathon is that they value the fact that a marathon is an endurance sport. It is similar to making investments and managing assets. Both require patience and consistency.
On the other hand, the Beijing Marathon is one of the best and most long-lasting marathons in China (inaugurated in 1981). It is not only held in the capital of China, but is also an IAAF Gold Label Road Race.
China Asset Management is reportedly going to sponsor the race until 2022.
Reference: www.cnstock.com
Proofread by Raymond Fitzpatrick
Related coverage
Christmas Marathon at the Cold Pole of China 2016 held in Genhe
27 Dec 2016
PEAK sponsored 2015 Dalian International Marathon
10 May 2015
Infront links up with Chinese Athletics Association
11 Jan 2016
Wanda Sports acquire Rock ‘n’ Roll Marathon’s parent company CGI
05 Jun 2017
Rock’n’Roll Half Marathon partners with Luckin Coffee
07 Jun 2018
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...