Yutang Weekly: What happened in the Chinese sports market (7/15-7/21)

Hisense becomes official partner of Inter Milan’s Asian Summer Tour

The 2019 International Champions Cup will soon begin action this summer, and Serie A club Inter Milan will start their summer tour to Asia playing against Manchester United and Juventus in Singapore and Nanjing, China respectively. Hisense has signed a deal with Inter Milan to become the official partner of their Asian summer tour.

Liverpool FC and MG Motor upgrade partnership

Liverpool FC and MG Motor have extended their existing long-term regional relationship to incorporate global markets.

MG Motor was previously the club's Official Automotive Partner in China since 2016. The renewal sees the car brand's partnership continue with the Reds, with MG taking up the new designation of Official Global Car Partner of Liverpool FC.

Liupanshui Marathon organizing committee partner with China Mobile

On July 15, the organizing committee of the 2019 Liupanshui Summer International Marathon together with the Liupanshui Guizhou branch of China Mobile, hosted a signing ceremony ’5G Smart Marathon’, at the telecommunication provider’s office.

FC Barcelona, OPPO ink 3-year extension

FC Barcelona and the Chinese mobile phone brand OPPO have renewed their partnership for another three years as was announced on July 17 at Sala Roma, Camp Nou. During this period, OPPO will continue to be one of the club’s Global Partners.

The renewed deal will last until June 30, 2022. Prior to the extension, the parties already have an existing four-year partnership that dates back to 2015.

WTA Finals Shenzhen sign multi-year title sponsor

The WTA Finals Shenzhen have signed a multi-year title sponsor, Shiseido. The news was revealed at a press announcement event held on July 17 in Shenzhen.

Shiseido WTA Finals 2019 will take place from October 27 to November 3 at the CR Shenzhen Bay Sports Center.

State Council of China publish opinions on improvement in people’s health

The State Council of People’s Republic of China have published opinions on how to implement the Chinese Health initiative aimed at improving Chinese people’s health.

The opinions point out that the health of people is a sign of a prosperous nation, and prevention of diseases are the most effective and economical way to ensure good health. According to the opinions, the healthcare services should transition from treatment-orientated to prevention-orientated and that the government will also establish a health education system to popularize health-related knowledge and guide people to develop reasonable views on health