Jinluo partners with Chinese Women’s National Volleyball Team

Chinese meat production company, Jinluo recently partnered with the Chinese Women’s National Volleyball Team, becoming an Official Supplier of the team. At the same time, the company signed up Chinese national women’s volleyball player, Zhang Changning, as the ambassador for one of its new products, Jianshili. 

There has been no official statement as to the duration and costs of the two partnerships. Nevertheless, Jinluo states it is going to support the Chinese Women’s Volleyball Team to compete at the 2020 Tokyo Olympic Games. One online media Rang Zuqiu Fei says the partnerships will last for three years with a total sponsorship fee of a few million yuan. 

Jinluo is a well-known meat food brand in China producing ready-to-eat sausages which are familiar to Chinese people and other meat products. 

By becoming a partner of the Chinese Women’s Volleyball Team, Jinluo hopes to build a healthy brand image and will use the partnership as a start to do more in the field of healthy meat products. 

Reference: ifeng 

Proofread by Raymond Fitzpatrick