Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
AirAsia has become the title sponsor of the World Electronic Sports Games (WESG) Southeast Asia, as Alisports officially opened the 2018-2019 season of WESG in Kuala Lumpur on Monday July 2.
The new title sponsor, AirAsia, will get brand visibility online and offline and will provide resources for the event in return, such as providing convenience in buying flight tickets for the players and opening online stores.
This is the third edition of WESG. The previous two editions have been largely organized on the Chinese mainland, but have attracted players from around the world. According to Alisports, the second edition had 68,000 players from 126 countries taking part. Therefore, in the new season, Alisports has expanded their overseas presence and is expected to organize up to 25 stops overseas covering 206 countries.
AirAsia clearly values the influence and benefits of partnering with eSports events in the Southeast Asia area, with the Executive Chairman of AirAsia Group commenting that Southeast Asia is one of the areas in the world that eSports has grown the fastest, attracting 9.3m eSports fans and still growing annually. To become a partner of WESG Southeast Asia, AirAsia has made advances in the market.
Agri Mind, a global strategic partner of WESG, is the party that helped bring the third WESG to Southeast Asia. The Chairman of Agri Mind, Calvin Lau, says that they look forward to developing high performance eSports players in the region, bringing them to play on the WESG stage, and ultimately driving eSports development in the region.
The registration process for Southeast Asia opens on July 2. Players can register for free and the total prize money pool is USD5.5m. Malaysia, Singapore, Thailand, Philippines, Indonesia, Cambodia, Vietnam, Brunei, Laos and Burma will all host events and qualifiers to be staged in August and September. The Southeast Asia finals will be organized in Kuala Lumpur in November. The Chinese qualifiers have also started to kick off in 20 areas around the Chinese Mainland.
Source: TGBus.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Super Sports allies with Alisports
11 Aug 2016
Letv Sports raised 800m yuan in A and A+ round
14 May 2015
Alisports Olympics streams hit 7.5 billion
29 Aug 2016
Ali Sports sign up for C1M Programme
27 Oct 2016
Alisports to help develop Xuzhou sports industry
02 Jan 2018
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...