Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On June 25, FIFA World Cup Partner Hisense and Chinese e-retailing giant Jingdong organized a World Cup strategic partnership press conference at Jingdong’s headquarters in Beijing. The theme of the press conference was “World Cup, Super High!” (Shijiebei, Chao Haisen!).
Hisense will join the Jingdong 702 Super Brand Day, a sales promotion campaign on July 2 across the Jingdong e-retailing platform, offering customers discounts.
Hisense plans to further collaborate with Jingdong in the future, with a focus on building high-end products online. They will share data with each other to understand customer needs and provide better products.
At the press conference, Hisense also unveiled three new World Cup-customized home electronic products, including a TV set, an air conditioner and a refrigerator. They will be sold on the 702 Super Brand Day to satisfy football fans’ needs.
As one of the top B2C e-retailing giants in China, Jingdong has a large customer base, a good platform reputation and strong appeal among Chinese customers with many brands selling their products on Jingdong’s platforms. As a famous home electrical appliance brand in China and an official World Cup sponsor, Hisense clearly wants to take advantage of this World Cup opportunity and the Jingdong platform to market its products in China.
Source: iFeng
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
FIFA launches Sina Weibo account
13 Mar 2018
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Tom Watt: China needs 15 years to land World Cup
01 Jun 2015
NetEase partners with DFB for the 2018 FIFA World Cup
02 Mar 2018
Why FIFA granted media rights to China’s CCTV network till 2022
03 Nov 2017
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...