Aiming for 2026? Hisense Released 2022 World Cup Marketing Strategy with Long-Term Perspective
27 Oct 2022 14:31
On June 25, FIFA World Cup Partner Hisense and Chinese e-retailing giant Jingdong organized a World Cup strategic partnership press conference at Jingdong’s headquarters in Beijing. The theme of the press conference was “World Cup, Super High!” (Shijiebei, Chao Haisen!).
Hisense will join the Jingdong 702 Super Brand Day, a sales promotion campaign on July 2 across the Jingdong e-retailing platform, offering customers discounts.
Hisense plans to further collaborate with Jingdong in the future, with a focus on building high-end products online. They will share data with each other to understand customer needs and provide better products.
At the press conference, Hisense also unveiled three new World Cup-customized home electronic products, including a TV set, an air conditioner and a refrigerator. They will be sold on the 702 Super Brand Day to satisfy football fans’ needs.
As one of the top B2C e-retailing giants in China, Jingdong has a large customer base, a good platform reputation and strong appeal among Chinese customers with many brands selling their products on Jingdong’s platforms. As a famous home electrical appliance brand in China and an official World Cup sponsor, Hisense clearly wants to take advantage of this World Cup opportunity and the Jingdong platform to market its products in China.
Source: iFeng
Proofread by Raymond Fitzpatrick
Aiming for 2026? Hisense Released 2022 World Cup Marketing Strategy with Long-Term Perspective
27 Oct 2022 14:31
Related coverage
NetEase Media gathers pace for 2018 World Cup reporting
08 Dec 2017
Chinese brand Bull to embrace FIFA Online 4 and FIFA World Cup
25 May 2018
FIFA World Cup dominates 2018 CCTV5 Top 10 match list
03 Jan 2019
Tom Watt: China needs 15 years to land World Cup
01 Jun 2015
Vice Premier met with Chinese Women’s Football Team
02 Jul 2015
More from Yutang Sports
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
France’s Golden Decade of Sport
14 Jun 2023
Yutang Insight:Major Events Marketing Should Forsake “Short-term Conformity and Quick Money"
14 Dec 2022
Yutang Sports
loading...