Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

Chinese online financial platform, Hexindai.com, has become an official sponsor of the Argentina national football team in China, which will see Hexindai support the team competing in the 2018 FIFA World Cup, to be held in Russia.
This is the first sponsorship for Hexindai, marking its entry into football marketing. The Chinese company was listed on the Nasdaq in November 2017.
Argentina has claimed 19 championships in major football events, reached the finals of the World Cup several times and crowned 2 World Cup titles. The team boasts some of the most famous players including Lionel Messi, who will be playing in the 2018 World Cup.
As a financial company headquartered in Beijing, Hexindai’s partnership with Argentina marks the recognition of the two sides’ shared values. The Chinese company hopes that the sponsorship can help Hexindai deliver messages of perseverance, creation, reliability and passion to football fans all over the world.
Recently, Argentina just signed Vanward, a Chinese water heater, kitchen appliances and hot water system manufacturer, as an official sponsor of the Argentina Men’s Football Team in China.
Argentina and its two Chinese sponsors aim to define what is excellence in their own industries, offering their fans exclusive experiences in the upcoming FIFA World Cup.
Source: Xinhua
Proofread by William Logsdon
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
FIFA Director Walter Gagg: China will be absolutely able to organize a World Cup
22 Apr 2016
Argentina National Football Team to sign Chinese brand Der
09 May 2018
CCTV unveil logo for partners of CCTV's 2018 FIFA World Cup broadcast
23 Feb 2018
NetEase partners with DFB for the 2018 FIFA World Cup
02 Mar 2018
Chinese company to build Qatar 2022 stadium
30 Nov 2016
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...