Pacquiao to lift boxing in China
25 Nov 2014 21:01
October 5: Hisense USA has become the Official TV and Appliance Manufacturer of U.S. National Soccer Teams, according to the official US Soccer website.
The partnership will see Hisense USA support the teams through the 2018 World Cup, 2019 Women’s World Cup, U.S. Soccer Development Academy, and U.S. Men's and Women's Youth National Soccer Teams.
The pair are looking to bring soccer fans around the world better TV picture quality, motion technology and viewing experiences. Additionally, Hisense is expected to introduce its premium line of appliances to American soccer audiences.
As an official sponsor of the 2018 FIFA World Cup, the China-based technology company will use this partnership as an opportunity to improve its brand image in soccer marketing.
The pair started the relationship during the U.S. Men’s qualifying match against Panama on October 6, 2017, with in-game social activities. Hisense USA will also work with the U.S. Soccer Federation for key men’s and women’s matches throughout the year.
Proofread by William Logsdon
Aiming for 2026? Hisense Released 2022 World Cup Marketing Strategy with Long-Term Perspective
27 Oct 2022 14:31
Related coverage
27 Sep 2015
Prince Ali courts Chinese support in FIFA presidential bid
23 Dec 2015
Report: EURO 2016 Chinese TV Broadcasting Express (7th Issue)
22 Jun 2016
Tsingtao Brewery becomes official partner for Wolverhampton Wanderers China Tour
11 Jul 2019
CHINA’S FOOTBALL FANS SHARE THEIR VIEWS ON THIS SUMMER’S WORLD CUP AS ZUQIU MUNDIAL LAUNCHE
30 Apr 2018
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Yutang Insight:Major Events Marketing Should Forsake “Short-term Conformity and Quick Money"
14 Dec 2022
Yutang Sports
loading...