VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On June 11, MONALISA Group and Serie A’s Internazionale Milano jointly announced an official partnership at the MONALISA headquarters in Foshan, Guangdong Province, making MONALISA Tiles an Official China Partner of Inter Milan and the first tile sponsor of the Serie A outfit.
This is the second time that the MONALISA Group have formed a connection with Italy after they set up a production base and a R&D center in Italy in 2016 and 2017 respectively. They initially launched a joint venture factory in Casalgrande in collaboration with Gruppo Romani SpA, and set up an R&D center in Sassuolo in collaboration with Vetriceramici.
This cooperation is also seen as MONALISA Tiles trying to speed up their globalization progress through sports marketing. “Football is borderless and belongs to the whole world. We hope that MONALISA Tiles will also get all over the world.” said Xiao Libiao, the President of MONALISA Group.
Samuel Mao, the Commercial Director, China at FC Internazionale Milano, said that MONALISA Tiles is the first sponsor of Inter from the tile industry, which is also a significant breakthrough for Inter.
Legendary Italian football player Marco Materazzi was also present at the signing ceremony as a representative of Inter.
At the beginning of 2018, MONALISA Group became an Official Support Partner of the 18th Asian Games that will take place in Jakarta, Indonesia later this year.
Source: MONALISA
Proofread by Raymond Fitzpatrick
Related coverage
Which European club will win in the battle for Chinese hearts?
31 Jul 2015
Inter Milan seeking investment from China
16 Feb 2016
The behind-the-scenes story of Suning’s Inter Milan deal
20 Jun 2016
Inter Milan to launch Academy in Nanjing
14 Mar 2016
Inter Milan partners with Chinese watch brand Sea-Gull
23 Jul 2018
More from Yutang Sports
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
France’s Golden Decade of Sport
14 Jun 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...