Inter Milan partners with Black Fish in China

Inter Milan has recently named Chinese technology company, Black Fish, as an official partner of the club in China.

Inter Milan, which made its debut in 1909, sold a majority stake to Suning Holdings Group in June 2016. According to filings, the total investment from Suning was around €270 million. Under this new deal, the two sides will launch a series of fan-based activities for Inter Milan, aiming to provide better services to fans throughout China.

Sports marketing has become an important tool for Chinese brands to reach more target customers. Black Fish also struck up a 100-million-yuan strategic agreement with PPTV, a media platform under Suning Sports, becoming the title sponsor for the broadcast of the 2018 Chinese Super League on the digital platform.

 “Our cooperation with Inter Milan and PPTV is a way for us to show our passion and support for soccer, as well as engage with more young customers,” As Chen Fuwei, co-founder and CMO of Black Fish said. “We aim to maintain a close relationship with our target audience, helping us to enter the 2.0 era of sports marketing.” 

Source: dongqiudi & sohu

 Proofread by William Logsdon