Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
On June 11, LaLiga and Chinese automobile brand Dongfeng Fengguang held a signing ceremony at the LaLiga headquarters in Madrid, Spain, making Dongfeng Fengguang the Official China Regional Automobile Sponsor of LaLiga for the 2018-2019 season.
In the future, the two parties will collaborate on brand communication, marketing campaigns and service promotions.
Dongfeng Fengguang will organize the nationwide, Fengguang LaLiga Youth Football Challenge tournament, invite LaLiga football stars to visit China, set up youth training camps for young players and select promising future stars from young Chinese players to visit and train in Spain.
Dongfeng Fengguang belongs to the Dongfeng Xiaokang Automobile Co., Ltd. and is dedicated to creating passenger automobiles that include multi-purpose vehicles, SUVs and cars.
Established 15 years ago, Dongfeng Xiaokang treasures innovation and the value “all for customers”. Dongfeng Fengguang claims to be the smartest automobile brand in the Chinese automobile industry. By partnering with LaLiga, the league that has a reputation for outstanding football skills in Europe, the brand hopes to let the world learn about smart “Made by China” and Chinese brands.
LaLiga teams have won 51 European cup competitions. In the upcoming 2018 FIFA World Cup, there will be 81 players representing LaLiga and LaLiga 1/2/3 taking part. Around the world, LaLiga has 86 broadcasters, covering 190 countries and regions in the world and reaching over 2.7bn fans globally.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Chang'an Auto become Inter Milan Summer Tour 2019 title sponsor
12 Jul 2019
Konka becomes official partner of La Liga
31 Jul 2017
PPTV and beIN Media to support La Liga’s El Clasico initiative
19 Nov 2015
Real Sociedad ceases Qbao.com sponsorship
01 Feb 2018
Rastar Group strengthens its presence in Espanyol
05 Jan 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...